Amazon Prime Day Australia 2026 (Ended — July 7–13)

Prime Day Australia 2026 has ended — it ran July 7–13 AEST (seven days, Prime members only). This year Australia's event did not match the global June 23–26 dates. The next Amazon members-only event is Prime Big Deal Days, expected in October — it has run each October in Australia in recent years; 2026 dates are unannounced and we'll update this page once Amazon confirms. The next full Prime Day is expected in mid-2027. Meanwhile the price-check method below works year-round, and the counter-sales at other retailers run in most big sale windows.

How to tell a genuine Prime Day deal

The perennial big-sale problem: some "discounts" are measured against inflated strike-through prices. The fix is checking the real price history: use CamelCamelCamel for Amazon items, and PriceRoo's cross-retailer price history for everything else — a deal only counts when the price sits below what was actually charged before.

Amazon deals in today's feed (scored against history)

These Amazon AU offers surfaced in our deal feed today (22/08/2026) and are scored the same way as everything else on the site — against price history and category knowledge:

Sunbeam Multi-Zone Air Fryer Oven

Sunbeam Multi-Zone Air Fryer Oven

$179.00 $299.00 -40%
Amazon AU Deal score8.3/10 listed 21/08/2026

40% off Sunbeam's multi-zone air fryer—$179 delivered, down from RRP $299. Save $120 on this convertible 5.5L to 11.4L system.

Nioh 3 Steelbook Launch Edition PS5

Nioh 3 Steelbook Launch Edition PS5

$51.96
Amazon AU Deal score7.2/10 listed 22/08/2026

PS5 steelbook launch edition at $51.96 delivered. Free shipping for Prime members or with $59+ spend.

TP-Link Tapo RV50 Pro Robot Vacuum

TP-Link Tapo RV50 Pro Robot Vacuum

$499.00 $1099.00 -55%
Amazon AU Deal score7.2/10 listed 21/08/2026

TP-Link Tapo RV50 Pro robot vacuum drops 54.6% from $1,099 to $499 at Amazon AU. Delivers Australia-wide except NT. Currently on back order.

Black Myth: Wukong PS5 – (Japan Import)

Black Myth: Wukong PS5 – (Japan Import)

$54.99
Amazon JP via AU Deal score6.9/10 listed 22/08/2026

Black Myth: Wukong on PS5 is just $54.99 when imported from Amazon Japan, around 32% below Australian retail prices. Note this is the Japan region version; DLC only works with the JP PlayStation Store.

💰 10.0% cashback
Nintendo 2DS Pink Console + Tomodachi Life Bundle

Nintendo 2DS Pink Console + Tomodachi Life Bundle

$170.06
Amazon UK via AU Deal score6.8/10 listed 22/08/2026

Nintendo 2DS in pink with Tomodachi Life included costs $170.06. This is a discontinued classic handheld bundle with solid community backing.

Casio G-Shock Ana/Digi GBA900-4A

Casio G-Shock Ana/Digi GBA900-4A

$100.95
Amazon AU Deal score7.0/10 listed 22/08/2026

Casio G-Shock GBA900-4A hybrid watch at $100.95 delivered—cheaper than the February listing at $120.75. Dual time zones with LED backlighting.

See all of today's verified deals →

Don't only watch Amazon: the counter-sales

Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records real prices for 4971 products across 123+ Australian retailers every day — start with the products at genuine lows right now.

FAQ

When is Prime Day Australia 2026?

July 7–13, 2026 — starting 12:00am AEST Tuesday July 7 and ending 11:59pm AEST Monday July 13, a full 7 days. For the first time the Australian dates differ from the global event (June 23–26 elsewhere), because Amazon AU already ran its Mid-Year Sale in June. The 2026 event has now ended.

When is the next Amazon sale event in Australia?

Amazon runs a second members-only event each October, Prime Big Deal Days — it has appeared every October in Australia in recent years. The 2026 dates haven't been announced yet; expect October, and this page will carry the confirmed dates. The next full Prime Day is expected in mid-2027.

Do I need a Prime membership for Prime Day?

Yes — Prime Day pricing is members-only. Amazon offers a 30-day free trial, and trial members get full access to the deals.

Are Prime Day deals actually good?

Discounts on Amazon's own hardware (Echo, Kindle, Fire TV) are usually genuinely deep. Everything else is a mixed bag — some "deals" are measured against inflated strike-through prices. The only reliable test is the product's real price history, not the seller's claimed RRP.

Do other Australian retailers run competing sales?

Yes. Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records those retailers' prices daily, so you can check whether a counter-sale price is genuinely low.

How do I check a product's price history?

For Amazon items, use CamelCamelCamel — it specialises in Amazon price history. For every other Australian retailer, search the product on PriceRoo: each tracked product has a day-by-day cross-retailer chart with its all-time low.

Related: Australian sales calendar 2026 — every major sale and its dates · how PriceRoo compares to CamelCamelCamel